Welcome to Inspiration Central

IC is our online community for McClatchy designers. The purpose of this site is to empower you in your design work, give you inspiration from other designers, and teach you new tricks and techniques to advance your skill set. Let Inspiration Central become your one-stop shop for all things creative!

What's New

Logos and Style Guides
You can download logos and style guides here.

Quick Tips
Have you noticed that there are new Quick Tips?

Email Blasts
The specs for email blasts now have their own own page under Ad Banner Standards. You can view the page here.

Floorboard Update
Floorboards are now capped and served only through the ad server. Send your two panels directly to AdOps.

Video Controls
We've added some Video Controls in CS3 vector format. Check out the Documents page.

adInterax
You'll find a new PDF document of screenshots and explanations to help walk you through each type of ad. If you don't see something that you would like added, please let us know! Contact Judy Hammer

HTML5 Banners
We're in the process of finding a way to create Flash-like ads for mobile. HTML5 has this capability and there are software packages out there that claim to convert Flash to HTML5. We've tried one, Wallaby, but the results are not consistent and not very good. Adobe Edge CS6 mimics the Flash timeline and animations and may be our solution. It's set to release later this year, though it's available right now in their subscription-based cloud for $19.95/month. MI is waiting for Adobe's decision on how to release it, whether it's in a CS package or just on its own. More on that once they announce their decision. MI will purchase the software and start testing. We'll keep you in the loop.

Video AdGent Digital. Specs are the same, just a new name Please check out the specs and submission requirements before creating one of these ads. In order to remain consistent even if and when we change vendors again, these ads are now called Floating Videos.

Photoshop and Illustrator Files
You now have a series of layered Photoshop files giving you both textures and buttons to use in your ads. Then there are Illustrator files with page curls and fancy ampersands we're sure you'll find a use for. Have fun with these and let us know how you've used them. Documents

Layer Activation for Rich Media
We've removed the 25% restriction for hotspots on all rich media ads.

Landing Page Requirements Have Changed!
For ads serving to the Yahoo! Network, the offer(s) in the online ad must match the the offer(s) on the landing page. For ads serving to local markets only, the landing page does not need to match the offer in the ad. Be sure to check out the updated landing page requirements posted on our Landing Page or on our Ad Notes page for all the details.

McClatchy's Got Talent!

Check out the McClatchy's Got Talent! page. We have our winner and honorable mentions posted. If you don't enter, you can't win! Our hope is to inspire everyone across the company to step up their game and create better ads.

Tuesdays@2

Tuesdays@2 is our 'classroom'. A place where you can download tutorials and attend webinars. If you have a subject you want covered, contact Judy Hammer.

This is your site and we need your help.
Have a suggestion or request for a specific training topic? Want to share your knowledge or a skill you've perfected, or write a tutorial of your own on how you created a cool animation or inspiring Photoshop effect? Have advanced Flash skills you can share?

Contact Judy Hammer for details.
jhammer@mcclatchyinteractive.com
AIM: jhammermi
SKYPE: judyahammer