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Last Modified: 02/06/2014

Wallpapers

Clickable Wallpaper - Images Only

Ad Size Creative Types Max
File Size
Sites Behavior
Two panels
160-300px wide, 600-1200px long
Dimensions are limited by file size
JPG, GIF, PNG
Static images only
No animation or video/audio
70k
each panel
Aurora only at this time Panels scroll with the page
so the bottom can be seen

This is a new addition to the display of Wallpapers. NOTE: This addition is limited to Aurora markets only, and bypasses the need to use AdInterax. The two panels are sent directly to MI Ad Ops who will traffic the creatives to DIVs placed on either side of the web page. These panels will always line up just below the header and as the consumer scrolls down the page, the ad scrolls too. That means that this version of Wallpapers can be longer than others, if desired, because the bottom of the ad can be seen when the user scrolls down the page.

Clickable Wallpaper - adInterax

Ad Size Creative Types Max
File Size
Sites Behavior
Two panels
160-300px wide, 600-900px long
JPG, GIF, PNG -
static images only
No animation, video/audio
35-40k
each panel
Aurora, Classic Panels scroll with the page
so the bottom can be seen
Two panels
160-300px wide, 600px long max
to ensure that the bottom of the
Wallpaper will be seen.
JPG, GIF, PNG -
static images only
No animation, video/audio
35-40k
each panel
Aurora, Classic Panels remain
fixed to the view

A Clickable Wallpaper is a set of two images that serve on either side of the web page.

There is a Clickable Wallpaper template in your adInterax (aix) account. This template was customized to each market's website but you may need to make adjustments to the alignment, so be sure to do a LiveView test before sending for approvals. If the panels need adjusting, go back to aix, make an adjustment, and create another LiveView. Repeat until both panels are lined up just beyond the edges of the web page.
The maximum file size in adInterax is 90k. adInterax adds weight so try to keep the total file size of your two images under 75k combined.

The reason there is space above this wallpaper is to leave room for the 30px-high billboard pencil. Because a billboard can serve to a page at any time, we need to allow space for it. Using the in-page code instead of adInterax will resolve this issue.

Click here for an example of a Wallpaper that blends with the web page.
Click here for an example of a Wallpaper on an Aurora site with a billboard on the page.
Click here for an example of a Wallpaper on an Aurora site without a billboard on the page.

Non-Clickable Background Wallpaper


Dimensions Approximately 1300px wide and 900px high, adjust according to your site.
Max Weight 90k, but remember that adInterax adds weight so try to keep your image under 75k.
Creative Types JPG, GIF, PNG (static images only - no animation, video, or audio)

A Background Wallpaper is an image that sits in the background of the web page and is not clickable. There is a Wallpaper template in your adInterax account. All you need to do is replace the image. On Aurora sites, you must add 215 pixels of 'white space' at the top of the graphic in Photoshop. This is the part of your ad that will be hidden by the masthead. If the background color on your wallpaper is anything but white, you'll see that between the site content and the masthead. You can view an example of this here.

Recommended: Background Wallpapers should be a minimum of a minimum of 1280px wide to accommodate nearly every screen size in common use. If a canvas larger than 1280px is used, featured content should be aligned to the gutters. Non-featured content and imagery may extend beyond the gutters to create a better user experience for users on larger monitors. To create a seamless experience for users on larger monitors, edges should fade to a solid color on sides and bottom to prevent users from seeing a hard edge. You may need to adjust the image size and spacing according to your website dimensions. You can also set the color of the website background to the color of the graphic's background so that it is seamless on the edges.

IMPORTANT: You can have an image go all the way across your wallpaper but you must make sure that your site has white called out as the background in the CSS. If your market does not do this, the wallpaper will bleed through the site and you'll be seeing parts of the wallpaper through your content.

Remember that adInterax adds code to each ad, about 3-12k. The total weight of the final file must not exceed 90k. You can see the size of the finished ad when you save it. Overages will be incurred for every 1-10k over 90k. For example, if a file is 101k, there will be an additional $.20 per cpm. Overages also add to the load time of your website pages.

What not to do: We strongly suggest you do not use a tiled image for a wallpaper. See our example of a tiled Wallpaper.

Wallpaper ads cannot run on Yahoo! Sites (Yahoo! Ad Network), McClatchy paper Obituary pages, tablets, or any other mobile devices.