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Last Modified: 10/14/2015

Local Newspaper Sites - Ad Sizes

REMINDER: Pay close attention to the platform your market is using (Aurora Responsive or Escenic) in regards to the specs below.

Banner Ads

Ad Size Pixel Size GIF/JPG/PNG
Max File Size
Max File Size
Leaderboard 728x90 40k 150k Both
Medium Rectangle* 300x250 40k 100k Both
Half Page 300x600 60k 150k Both
Ruler 300x100 40k 150k Both
Phone Banner 320x50 15k 15k Both
Billboard Pencil 960x30 20k 20k Both
Masthead Banner**
Static only
234x60 30k 150k
Static HTML5 only**
Skyscraper 120x600 40k 40k Aurora
Wide Skyscraper 160x600 40k 150k Aurora
Vertical Banner 120x240 30k 30k Aurora
Cube 160x90 15k 15k Aurora
Navbar*** 100x25 10k N/A Aurora

*The Rectangle file size remains at 40k because it also serves to phones.
**The Masthead Banner cannot have any animation.
***The Nav Bar Button can be sold at the local level, but can be pre-empted by a National sale.

Rich Media / Video

Ad Type: Non-Interstitial Detailed Ad Specs Escenic or Aurora
Billboard See Billboards Both
Wallpaper See Wallpaper Both
Corner Peel See Corner Peels Both
Expanding See Expanding Ads Both
Floorboard See Floorboards Both
Fly-Out See Fly-Outs Both

Ad Type: Interstitial Detailed Ad Specs Escenic or Aurora
Pop-Up/Pop-Under See Pop-Up/Pop-Under Both
Between the Page See Between the Page Both
Floating See Floating Ads Both
Mobile Interstitial See Apps & Mobile Websites Both
Video - In-Banner See In-Banner Video Both

View the McClatchy Media Kit

Contact Information

McClatchy Interactive Support Main Contact: Judy Hammer
GoogeTalk / IM: jhammer@mcclatchy.com
Skype: judyahammer