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Last Modified: 04/18/2014

Notes


dealsaver® and Find n Save Ads®
There is a process specifically for all dealsaver and Find n Save ads and each ad will need to be approved by MI.

Please email all dealsaver and Find n Save ads to marketplaceads@mcclatchyinteractive.com for approval prior to sending to print or traffic. Once approved, you will receive an email with approval or changes. For those markets trafficking their own ads, the process is simply getting approval before printing or trafficking to your site.

Remember that the name dealsaver is always lowercase, do not capitalize the name.

If you have questions about this process, please contact Judy Hammer or AdOps Managers.

For Traffickers: Use this link to check if an ad has been approved before trafficking the ad.

Ad Borders
Every ad must have a minimum of a 1-pixel border or a background in a high-contrast color to make it stand out from site content. Ads must never be mistaken for site content. The only exceptions to this rule are the Corner Peel and the expanding panel of the Fly-out ad.
Advertiser Information
Every ad must have the advertiser's name and contact information on the final frame. Information can be physical address and phone number and/or url.
Animation
Animation is limited to 15 seconds, including looping, for all non-video ads.
Animation can start again on mouse over but must stop immediately on mouse off. You can add a Replay button in adInterax.
Rich Media Ads
Ad Ops recommends one rich media unit per page load. Two rich media units need testing and a 48 hour turnaround time to do so. The exception is the nav bar button – it can serve with any other ad.
Turnaround Time
Allow a 2-5 day turnaround time when submitting requests to Creative Services. This is in place to allow for testing and to ensure proper ad functionality. If we can turn it around sooner, then we will certainly do so.
Landing Pages Pricing and Price Claims
For ads serving to the Yahoo! Network, offers made in ads or on landing pages must be clear to users and cannot misrepresent the true nature of the offer. All price claims made in an ad must be clearly and accurately substantiated on the landing page.
For local markets only*, the landing page does not have to match the creative offer.
Clicktags and AdInterax
All banners must use the "clickTAG" code. See the Flash Scripts Tab for details.
Whenever you have a .swf file in adInterax you MUST fill the 'Set Flash Definitions' field with clickTAG=DYN.
Flash
Flash Player Versions 5 to 10, AS2/3; Flash 5-7 recommended. Currently, adInterax does not accept Flash 11 or AS3. It is in the testing phase and you will be notified when it's ready to accept AS3.
Frame rate is recommended to be 12-18 fps, a max of 24fps is allowed.
Flash Code for Looping
APT automatically sets looping to False, which means it will only play through one time, it will not loop. If you want an animation to play more than once, keeping your 15 second limit in mind, duplicate the animation and drag it out across the timeline. On the last frame, place the ActionScript: stop();
Click-through URLs
A valid click-through URL is required for every ad. Click-through URLs can have a max of 490 characters
Online Ad Colors and Borders
Borders and close buttons must be bold and in a dark color. Pale grays are not acceptable.
Frequency Capping:
Fly-Outs, Corner Peels, and Sliding Billboards are frequency capped in adInterax. Pop-ups, Pop-unders and Floating ads are frequency capped in the ad server. Capping these ads in the ad server allows for accurate reporting of impressions.
If the ad's auto layer should display once per user per 24 hours, the correct setting should be 24/0.
If the ad's auto layer should display only once per user (regardless of how much time elapsed) the correct setting is 24/1.
The second number denotes how many total times a user can see the auto layer. "0" implies no limit. Having a value of 1 means the ad should only displayed once, regardless of how much time elapsed.

IMPORTANT:
If your advertiser is having problems viewing the ad's auto layer, you can temporarily remove the cap. Just be sure to cap the ad again after the advertiser has seen and approved the ad.

McClatchy Interactive Political Ad Policy
Attribution portion, approval by MI Ad Ops:
This is the only portion of the political spec that MI Ad Ops can approve: All Candidate or Political Party advertisements must display either the phrase "Paid Political Advertisement" or "Paid for by [sponsoring organization]" in a clear and distinctive manner that complies with Yahoo! Design and Editorial Guidelines, and must satisfy all disclaimer requirements of federal or state law identifying the sponsorship of the advertisement. This disclaimer must be persistent throughout any animation and must be present in the final frame of the ad unit.
Ad Content portion, approval by local market publisher/editor or corporate Vice Presidents for Advertising/News:
This portion of the political spec must be approved by the local market’s publisher or editor, or by corporate Vice Presidents of Advertising/News, per the below: The content of the ads cannot take the form of attack advertising, contain hate, violent or racist rhetoric or symbols, or manipulate an actual image of a candidate.
Local ads | Approval by local market: Local market publishers and editors are responsible for judgment on whether the ad content is acceptable to run, and will take legal responsibility for the ad. MI Ad Ops does not need publisher approval for political ad content.
National ads run in a single market | Approval by local market: National Sales must receive email approval from the local market publisher or editor that the ad content is acceptable to run. The local market will take legal responsibility for the ad.
National ads run across multiple markets | Approval by corporate Vice Presidents of Advertising/News: National Sales must approve that the ad content is acceptable to run. If local markets dispute whether the ad falls within the guidelines, the Vice President for Advertising will consult with the Vice President for News. No ad will be removed by MI Ad Operations except at the direction of either corporate vice president. McClatchy Corporate will take legal responsibility for the ad.
National remnant ads run across multiple markets | Approval by corporate Vice Presidents of Advertising/News: Where national remnant ads aren’t available for review before digital publication, the Vice President for Advertising and/or the Vice President for News will determine whether an ad meets the guidelines. No ad will be removed by MI Ad Operations except at the direction of either corporate vice president. McClatchy Corporate will take legal responsibility for the ad.
Polite Ads
Polite ads must be broken down into three files and serve on local papers only, not Yahoo!:
1. The alternative image (either GIF or JPG), with a 20k maximum.
2. An initial Flash file, with a 40k maximum.
3. The final Flash portion, with a 100k maximum (for the entire ad).
The Polite portion of the ad will load after the rest of the page content finishes loading.
Expanding Panel Activation
Mouse Over / Mouse Off
When the user passes a mouse over the creative, the panel expands; the panel retracts when the mouse is removed.
Click Open / Click Close
The creative can be set to expand with mouse click; the panel retracts with a second mouse click. The close button must be obvious and easy to find. "Must contain an obvious, static, persistent, and functional close button (14 pt type)"
The action that causes the panel to expand, MUST also cause the panel to retract. The templates are set to use a mouse over event which you would change to use a click event".
Borders and Background Colors
Every banner must have a border or strong background color to differentiate it from site content.

Yahoo Notes


Yahoo story linking - The Yahoo link has to go directly to the story page without interstitials between the user and the story page. Floating video overlays, pop-ups, floating flash, or other rich media that hovers over content are prohibited. Pop-unders are allowed.
ADVERTISMENTS CANNOT:
· Mislead the user. For example, they may not mimic or resemble Windows/Mac/Unix dialog boxes, error messages, or the like.

· Display false functionality, i.e. contain graphics that simulate interactivity where no such interactivity exists.
· Resemble Yahoo! content, or use the Yahoo! name or logo without prior approval.
· Mimic news headlines in design, tone, third person sentence structure, or topic.
· Resemble Yahoo! content. Advertisement must have a border or strong background color.
· Contain graphics that simulate interactivity (i.e., drop down menus, search boxes, etc.) without that functionality actually existing. NO fake or simulated HTML interactivity. If there is a button on the ad and the entire ad is clickable, that's ok as long as the button area is clickable as well.
· Mimic news headlines in design, tone, 3rd person sentence structure, or topic.
· All advertisements will be reviewed by Yahoo! and are subject to approval by Yahoo! before placement on their sites.
MISC:
Cookies may not be set on the Yahoo! network except by parties with a third party ad serving agreement.
Yahoo! reserves the right to preserve the user experience of its sites, and reserves the right to remove any advertisement which is deemed annoying and/or harmful to our users at any time.
The sponsor of any advertising message appearing on the U.S. Properties is clearly identified either on the ad itself or, if the ad is smaller than an 88x31 button, on the resulting first level jump page.
Yahoo!'s list of approved outside vendors: http://info.yahoo.com/privacy/us/yahoo/thirdparties/details.html
Yahoo! Policies: Complete Yahoo! restrictions: http://adspecs.yahoo.com/policies.php