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Analytic Marketing Coordinator

Job Summary:
The Analytic Marketing Coordinator is responsible for overseeing and coordinating the organization and collection of web traffic data, online registration data, market data and behavioral targeting data for McClatchy newspaper websites.

Responsibilities:

• Works with Product Development, Customer Support and Ad Operations staffs to develop and maintain site-level and page-level tracking standards. Reports to Analytic Marketing Manager and is part of Strategic Development Department.
• Determines what data should be collected and how it should be organized and presented.
• Ensures web analytics, user registration, online advertising and behavioral targeting work together.
• Produces market analysis reports for the company as a whole and for individual newspaper properties.
• Other duties as needed or assigned

Qualifications:
Four-year college degree in statistics, marketing or media is required or an equivalent combination of education and experience that provides the necessary background and skills to accomplish responsibilities. Ideal candidate has an understanding of web traffic analysis, demographics and statistical analysis and a working knowledge of JavaScript and HTML. Working knowledge of market segmentation principals and basic web metrics is a must. Special consideration given to candidates with provable skills in using Omniture or other web analysis tools as well as database skills and experience with services from Claritas, Nielson, or ComScore. Communication skills are required, as well as full working knowledge of Excel and PowerPoint.

Experience:
Qualified candidates will have at least two years experience at an online media company.