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The Workbench

Why a New Publishing System?

You asked for flexibility. You asked for a tool that is intuitive and responsive. A tool that’s easy for both editors and developers to manage. One that can easily adapt to new requirements as the industry evolves.

We delivered. The Workbench is all this and more, reflecting the way you do business – and helping you do business in ways you haven’t even thought of yet.

Using the Workbench, you can:

Add rich content — photos, graphic files, audio and video clips — to stories faster and easier
Manage the flow of wire and syndication feeds
Tailor content to serve multiple points of interaction — traditional browsers, hand-held devices or mobile phones
Manage editing, page building and scheduling workflows more efficiently

The Workbench separates content and design, allowing editors to do editor things and designers to do designer things, all the while making it easy for an editor to make changes to a page without ever touching a template.

Add-ons and modules make it easier to focus on what you do best – produce local news. The 24-hour news feed offered by McClatchy Interactive frees up your staff to focus on local, leaving national and world news in the hands of an experienced staff of producers who create extensive content packages 24/7. Invite audience participation through Survey Manager.

New functionality in the Workbench:

Polls and quizzes
HTML modules that can be stored and reused by editors, such as for Amber Alerts or Breaking News
Highlight Sets that allow flexibility of content placement
Dayparting built into the system